A digital & e-commerce company, based in the United States.
We are a privately held American technology company headquartered in the United States, focused on the intersection of artificial intelligence, consumer software, and e-commerce. Our team brings together engineers, designers, and operators from leading consumer internet, retail, and grocery-technology companies — united by a conviction that the most valuable products are not the loudest, but the ones that quietly remove friction from the routines of everyday life.
Cart It Meal Planner is our flagship product. It connects the modern cook to the modern grocery aisle: AI-assisted recipe creation, smart ingredient parsing from any recipe link, and direct, one-tap delivery of a finished shopping list into the Kroger ecosystem. What used to take fifteen minutes of cross-referencing — between a recipe site, a notes app, and a grocery cart — now takes a single tap.
Solving the small things, on purpose.
The category of “everyday pain points” is enormous and chronically under-served. Meal planning, grocery shopping, household coordination — these are the tasks that consume real hours of real weeks, and yet they are routinely handed off to apps that prioritize engagement metrics over the user's time. We believe there is a better, more respectful posture: build software that gets out of the way, completes its job, and gives the time back.
Our roadmap extends beyond meal planning. We are actively building a portfolio of consumer products in adjacent commerce categories — each designed around the same principle: identify a small, repeated source of friction and dissolve it with thoughtful design, sensible AI, and deep integrations with the platforms our customers already use.
How we work.
Useful, not noisy
We ship features that remove minutes from your week — never features designed to keep you scrolling.
Commerce that respects you
We connect to the retailers you already use. No re-platforming, no lock-in, no dark patterns at checkout.
Built with care
Small, deliberate team. Each release is hand-reviewed for craft, accessibility, and clarity before it goes out.
We'd love to hear from you.
For partnership inquiries, press, retail integrations, or thoughtful customer feedback, we read every message that comes in.